Product Launch

Wexler is an AI start-up that helps lawyers analyse documents and verify the key facts in a legal dispute. We’d previously worked together on their fundraising announcement video (which did pretty well on socials)  and decided to make another one announcing a major new product. 

Timeline: 4 weeks 

Client: Wexler 

Type: product launch 

Deliverables: 1 x hero video + 3 x additional assets 

Project objectives

As always, we started this project by defining the desired outcomes:

1. Build brand awareness 

2. Increase customer acquisition

3. Improve customer engagement 

Based on these objectives we put together a rough outline for the video: 

1. Announce new product feature

2. Explain the new problems it solves

3. Demo feature 

4. Explain the impact 

Animation storyboarding 

Before jumping into product animations, we began by designing a comprehensive storyboard to define the structure of the piece. The storyboard allowed us to plan the narrative flow, key moments, and transitions in advance, ensuring the message was clear and purposeful before any motion design work began. This step helped eliminate guesswork and gave both teams a shared visual reference for how the story would unfold.

Once the storyboard was in place, we developed static design frames that established the visual style, layout, and on-screen elements. These frames were presented to the Wexler for review, allowing us to gather feedback and refine the designs early in the process. Securing sign-off at this stage ensured alignment on both storytelling and visual direction before moving forward.

With the storyboard and designs approved, we transitioned into full animation production. Because the creative direction had already been clearly defined, this phase focused on bringing the visuals to life through motion, timing, and polish—resulting in a smoother workflow and a final animation that stayed true to the original vision.

Final result 

Once the hero video was complete, we used the extra footage to produce two additional thought leadership videos for LinkedIn, tailored to the platform. 

That wraps up our work with Wexler. If you’d like to discuss an upcoming video project, feel free to book a call with us here.