Blogs and articles

We’ve made quite a few fundraising announcement videos over the years and in this article I want to share some of our learnings about what works (and what doesn’t!).

Video outperforms every other content format across engagement, trust-building, and conversions, is prioritized by every major platform algorithm, and has become the essential marketing investment for startups that want to compete in 2025.

Most startup product launch videos fail because they focus on features instead of benefits, lose attention in the first 3 seconds, and try to say everything at once—here's how to fix it.